TrustRadius Insights
ReachMail is a versatile platform used by organizations to distribute newsletters, event announcements, and other notifications to their …
Starting at $9 per month
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What is ReachMail?
ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.
Recent Reviews
Popular Features
- List management (8)10.0100%
- Dashboards (8)10.0100%
- Standard reports (9)9.090%
- WYSIWYG email editor (7)9.090%
Pricing
Basic
$9.00
Cloud
per month
Prro
$29.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ReachMail?
ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email.
ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.
ReachMail Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Image Validation
- Supported: Inbox Display
- Supported: Email Accessibility Tools
- Supported: Spelling and Grammar Check
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
Additional Features
- Supported: Posts email content to social media with the check of a box.
- Supported: Integrated List Cleaning and hygiene
- Supported: Drip campaigns with AutoResponders.
- Supported: A/B message testing.
- Supported: Live customer support
ReachMail Integrations
ReachMail Competitors
ReachMail Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.
Reviewers rate Dynamic content and Ability to test dynamic content and A/B testing highest, with a score of 10.
The most common users of ReachMail are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(18)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
ReachMail is a versatile platform used by organizations to distribute newsletters, event announcements, and other notifications to their supporters and stakeholders. Many users have found it to be easy, intuitive, and top of the line for sending newsletters. Its convenience extends beyond email with the ability to share content across an organization's social media presence. ReachMail is not only useful for communication within an organization but also for reaching out to external audiences. For example, sales departments utilize it to send mass emails to numerous cold prospects at once, making it easier to find potential leads. ReachMail is comparable to other popular mass email tools like HubSpot and Mailchimp in terms of its effectiveness.
One organization that has benefitted greatly from ReachMail is Aon Affinity's interactive marketing team. They leverage the platform to deploy multi-wave email marketing campaigns and generate business for their life and health insurance solutions. With hundreds of thousands of recipients to stay in contact with on a weekly basis, ReachMail has proven to be the fastest and most cost-effective way for Aon Affinity to achieve this goal. Moreover, the knowledgeable customer support provided by ReachMail has been invaluable in guiding non-technical users through the platform.
Legal service providers have also found value in using ReachMail as a means of reaching out to referral partners and former clients with informative postings. By utilizing this platform, they can invite consumers and business owners to webinars and offer marketing services. The challenge of communicating with large contact lists is addressed by ReachMail, enabling users to see results and make adjustments for better engagement. Furthermore, the marketing department benefits from ReachMail's ability to professionally communicate promotions, education, and customer service on behalf of various clients and business units.
Overall, ReachMail serves as a reliable solution for organizations across various industries who seek an efficient way to distribute emails, reach large contact lists, engage potential customers, and communicate effectively with internal teams or external audiences.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
February 09, 2020
Reachmail--5K contacts and 15K emails monthly, no fee. No kidding!
Reachmail is currently used across the whole organization for newsletters, event, and announcement distributions. It fills in the gaps to reach supporters and stakeholders who may not use other social media, who may have missed other media posts, and who may need multiple notification media reminders. It is also a very convenient platform for sharing across the organization's social media presence.
- Survey building as part of free accounts. A good alternative to Google Docs and other online survey builders.
- Image library. Generous storage space as part of free accounts.
- Content and assets. Free storage space for docs and links.
- Email templates' visual appeal isn't as eye-catching as other platforms like Constant Contact or Mail Chimp, especially basic newsletter formats.
- Free accounts have access to 70 templates, which is adequate and they can be modified, but specialized templates, such as holidays, are very limited.
- Unless one has formatting experience with online templates, altering cell, row, column, and table blocks can be pretty frustrating. Save drafts often!
- Adjusting text and background color choices can be tricky.
- ReachMail video instructions are pretty good, but online help search tool doesn't offer much depth.
- Enhanced target audience reach for fundraising events, a definite positive.
- Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive.
- Increased Facebook audience as a result of Reachmail campaigns, a definite positive.
- No negative impacts on business objectives.
30%
3.0
60%
6.0
N/A
N/A
Constant Contact:
Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but Reachmail has larger contact base, bigger graphic and doc storage capacity than did the paid Constant Contact account.
MailChimp:
MailChimp's drag and drop template designer is easier to use than Reachmail's formatting tools. Reachmail was not selected by this client in lieu of MailChimp.
- Creating an email from scratch rather than using one of the ready-to-use templates.
- Creating a survey form.
- Managing image library.
- Managing contact lists.
- Format changes to ready-to-use templates.
September 28, 2018
If you want the best, it’s ReachMail.
My newsletter is the core of my marketing. As the sole income for my household, my marketing has to be solid, so I’m not going to mess around with anything less than the best newsletter service.
Sending newsletters through ReachMail is easy, intuitive, and top of the line. But if you do have a problem, customer support knows how to explain things to non-technical folks.
Anyone who’s dealt with mass mailings on a regular basis knows what a pain it can be. I’m so grateful to ReachMail for making it easy for me instead.
- I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
- ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
- These folks know what they’re doing. I can’t speak highly enough about ReachMail.
- I’ve had no problems with them, they’re that good! Sure, sometimes they hit a bump because nothing is perfect, but they’re quick to take care of it, and don’t make excuses. Next time around, whatever problem I had doesn’t exist anymore, because they fixed whatever has caused problems. Remarkable!
- Using ReachMail saves me a lot of time, and time is money.
- When I have a question, I can usually reach their customer service immediately, instead of having to postpone a mailing campaign.
100%
10.0
100%
10.0
N/A
N/A
November 03, 2017
For Sales it Fails
I signed up to be able to reach chunks of my prospect database at once. I was testing it for the whole sales department. The problem a mass email tool would solve is being able to touch numerous cold prospects at once to try and find folks to raise their hands.
- Importing lists is very easy and they do a good job lining up the different fields automatically.
- Message creation is simple and you can get a mass email set up within minutes.
- Sent messages look horrendous. I sent a test to my manager and it comes across with an unsubscribe message in the header. I'm fine with the ones in the footer, but on a paid service you shouldn't be forced to have an additional unsubscribe link in the header. The final message looked sloppy due to the additional text. It's not something I could feel good about sending out to a potential customer.
- None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.
15.555555555555555%
1.6
56.66666666666667%
5.7
N/A
N/A
In the past I've used both Salesforce and QuotaFactory (now defunct) to send mass emails and both are far superior in presentation, if not functionality. Reachmail is probably fine when you have graphical content but for text emails it just doesn't stack up. I'll look into other options now that I've tried Reachmail and see that is a terrible option for sales teams.
1
I was testing mass email tools for the sales team. It was going to be used to hit segments of our prospect database with text emails. Due to the forced formatting we canceled my subscription and will not use the product. If they allowed you to remove the header text it would be perfectly fine, but as it is I couldn't send emails out to prospects that look like they do coming out of ReachMail.
It's very easy to use so basically anyone could support it. It is very user friendly to set up and use. Unfortunately the required unsubscribe header prevented us from moving forward with more licenses. Had we moved forward we would have had one person as an administrator for the platform. No specialized skills are needed for an understanding of the platform.
- If we used graphical newsletters or marketing it would be a good fit.
- We need a mass email tool for prospecting, however this is not a fit
- Account management would also benefit from a mass email tool.
- Due to formatting issues we will not use it to contact our customers or prospects as the messages look awful so were unable to experiment in any meaningful way.
- I'd love it if they took out the headers. Until then I don't see any use for my organization.
January 29, 2016
"Once again into the Reach... "
Our interactive marketing team at Aon Affinity uses ReachMail to deploy multi-wave email marketing campaigns to help generate business for our life and health insurance solutions. Our department is the sole user of ReachMail, as the rest of our organization uses ExactTarget. We utilize ReachMail to address our hundreds of thousands of recipients on a weekly basis and offer them a variety of insurance products. It's the fastest and cheapest way to keep in contact with these individuals.
- The interface is very easy to use.
- The report offers a wide variety of metrics, including mobile opens and percentages.
- The organization and easy implementation of Suppression Lists is very helpful.
- Fast, robust asset library.
- There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
- It would save a lot of time if we had the ability to upload multiple images or assets at once.
- There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.
- Absolutely faster lead conversion.
- Increased open and click-through rates, based on reporting and multi-variate testing.
- Useful, immediate file hosting for same-day deployment and reference.
- Ability to integrate tools like Google Tag Manager that results in stronger strategic planning and marketing efforts.
56.66666666666667%
5.7
40%
4.0
N/A
N/A
Exact Target is preferable for batch jobs, including custom reporting, as well as list organization and folder trees, but I enjoy the ReachMail experience better overall. ReachMail generally has a faster interface; it's easier to implement personalization, and ReachMail can use multiple file formats for list uploads while Exact Target uses only .CSV files.